Display support



May 12, 1959 Filed Jan. 8, 1958 A. H. CRONE DISPLAY SUPPORT 2Sheets-Sheet 1 INVENTOR.

afia 6160M. WW

May-12, 1959 A. H. CRONE DISPLAY SUPPORT 2 Sheets-Sh eet 2 Filed Jan. 8,1958 INVENTOR.

United States Patent DISPLAY surronr The present invention relates todisplays and, more particularly, to the display of post cards or thelike upon a rack characterized by plastic support componentsmodernistically and functionally designed to be inexpensive by virtue ofa plastic shell construction yet rugged by virtue of a concealedreinforcing construction.

Primary objects of the present invention are: to provide, in a displayof the foregoing type, a novel rack, for supporting postcards and thelike, comprising a shell construction including a plurality of supporttiers shaped from thin plastic and reinforced sequentially along a postby associated rigid components generally concealed by the shellconstruction; and to provide a support tier of the foregoing type in theform of an inverted dish of which at least the postcard supportingportions are integrally obvious and will in part appear hereinafter.

The invention accordingly comprises the product possessing the features,properties and relation of components,

which are exemplified in the following detailed disclosure and the scopeof which will be indicated in the claims.

For a fuller understanding of the nature and objects of the invention,reference should be had to the following detailed description, taken inconnection with the accompanying drawing, wherein:

Figure 1 is a perspective view of a rack embodying the presentinvention;

. Fig. 2 is a top plan view of the rack of Fig. 1;

Fig. 3 is a perspective view of a component of the rack of Fig. l;

Fig. 4 is a broken-away elevation of the rack of Fig. 1;

Fig. 5 is a bottom plan view of the component of Fig. 3;

Fig. 6 is a fragmentary, sectional view of the rack of Fig. 1,illustrating the support of a stack of post cards thereon;

Fig. 7 is a perspective view of a reinforcing component of the rack ofFig. l; and

Fig. 8 is a fragmentary elevation of a modification of the embodiment ofFig. 1.

Generally, the illustrated rack comprises five medial post cardsupporting tiers 20 of the same size, a base tier 22 of larger size, anda crown tier 24 for decorative and advertising purposes. All tiers as aunit are mounted on therethrough that is adapted to receive post 26 forthe 2,886,184 Patented May 12,1959.

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cross-sectional profile, of each dish 32 is characterized in successionby downwardly diverging wall 38, the horizontal bight 44 of channel42,'the upwardly divergent outer wall 46 of channel 42, the horizontalupper shelf 47 .of sill 40 and a reversely turned, downwardlydivergingrim 48. It. will be noted that the lower edge ofrim 48 extendsbelow the lower face of bight 44. Rims 48 are joined ,to provide acontinuousapron that helps to conceal the reinforcing constructionnow to'be described. Extending integrally from the lower free edges of (rims48 are tabs 49 upon which maybe secured tags-51 or the like, the innerfaces of which are coated with a pressurewsensie tive adhesive 6 and theouter faces of which a are imprinted with prices or othersale sinformation. 1,; i i a A concealed reinforcing; construction, thecomponents 1 of, which are composed of an inexpensive material such ascardboard, fibre board or the like, ;.enable;each tier to support thetiers above it and the stacks of post cards 53 upon it withoutdeformation. This reinforcing construction includes: a horizontal rigidplate 50 upon which inverted dish 32 rests; and a vertical brace 52extending between the horizontal plate and the base of the dish. Plate50 has a central opening for rotatably receiving post 26 purpose ofcentering the dish for rotation about the post.

provide channels 42, continue outwardly from the lower edges of thewalls. As best shown in Fig. 6, the medial and a periphery that conformsin shape to the lower edges of the apron constituted by rims 48. It willbe observed that bights 44 of channel 42 rest upon the upper face ofplate 50 at its outer edges and that the loweredges of rims 48 extendbelow the lower face of bight 44 a distance at least substantially asgreat as the thickness of plate 50 for the purpose of concealing theedges of plate from view.

Brace 52 is formed from a rigid cardboard blank folded,

to provide a hollow column about post 26. Dish 32, plate 50 and brace 52are assembled simply by approximately centering the brace upon base 34of the dish and fitting plate 50 into registration with the lower edgesof rims 48 and into abutment against the lower faces of bights 44.Bights 44 and the corresponding portions of plate 50 are secured at 55,preferably by a pressure-sensitive adhesive.

As best shown in Fig. -4, the tiers rest upon each other in such a wayas to provide a rotating unit, the upper face of a base 34 and the lowerface of an associated plate 54 being bonded together by quantities ofpressure-sensitive adhesive, as shown at 56. This rotating unit restsupon a fibre board disk 58 which in turn rotatably rests upon one ofnuts 30.

Resting upon the topmost of the tiers 20, crown tier 24 is the form of ahorizontal base 60 and upwardly diverging planar panels 62, the base andthe panels initially constituting integral portions of a cardboard blankand thereafter the panels being folded upwardly and secured in positionby tabs 64, the outer faces of which are provided withpressure-sensitive adhesive. An alternative form of crown tier 66 isshown in Fig. 8 as including a base 68, five lower converging panels 70and five upper converging panels 72 meeting at an apex 74. The base andpanels of alternative crown 66 initially constitute portions of acardboard blank, of which the outwardly extending panels are foldedupwardly and inwardly and thereafter are secured by masking tape at apex74.

It will be understood that the tiers may be separated into two or moreunits rotatable independently of one another with the aid, for example,of a collar about post 26 upon which one of plates 50 rotatably rests.

Since certain changes may be made in the above product without departingfrom the scope of the invention herein involved, it is intended that allmatter contained in the above description or shown in the accompanyingdrawings shall be interpreted in an illustrative and not in a limitingsense.

What is claimed is:

1. A display rack comprising a base, a post upstanding from said base,and a plurality of tiers, each tier including an integral plastic shellhaving downwardly diverging panels and'horizontal sills extending fromthe lower edges thereof, a plate upon which said sills rest, a braceextending between said plate and said shell, and means forcent'eriiig'sa'idtier for rotation upon said post. 2. A display rackcomprising: a base; a post upstanding from said'base; a plurality oftiers, each tier including a shell having downwardly diverging andgenerally horizontal sills extending from the lower edges thereof, saidsills defining channels and providing rims outwardly of said channels, aplate upon which the bights of said channels rest, and a brace extendingbetween said plate and said shell; and means for centering said tiersfor rotation upon said post. i I

'3; The display rack of claim 2 wherein said shell is formed of integralplastic. 4. The display rack of claim 2 wherein said rims form an apronthat at least partially conceals said plate. 5. The display rack ofclaim 2 wherein the shell of one of said tiers is secured by an adhesiveto the plate of another of said tiers.

6. The display rack of claim 2 wherein said rims form an apron thatconforms to the edge of said plate.

7. A display rack comprising a base, a post upstanding from said base, aplurality of tiers, each tier including a shell having downwardlydiverging panels and generally horizontal sills extending from the loweredges thereof, said sills defining channels and providing rims outwardlyof said channels, a plate upon which the bights of said channels rest,and a brace extending between said plate and said shell, and means forcentering said tier for rotafi n "Le s post, 'hfi l er t 'midlf, mietively flexible plastic, said rims constituting an apron that at leastpartially conceals and that conforms to the edges of said plate, theshell of one of said tiers being secured by an adhesive to theplate ofanother of said tiers, said brace and said plate being composed ofrelatively stifi cardboard.

No references cited.

